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Writing from the work

Notes on judgement, constraint, and why more options do not automatically create a clearer path.

Decision guides7 min read

Switching Friction Matters More Than Brand Loyalty

Customers stay for friction as often as affection. Map data, workflow, training, and contract switching costs — stated loyalty overstates retention.

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Decision guides7 min read

The Operating Model Problem: When a Company Outgrows Its Organization

Revenue doubles but decisions still fit in one room — until they do not. Operating model inflection points arrive twelve to eighteen months after the numbers say scale.

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Decision guides7 min read

Market Entry Without Guesswork: Framework for Choosing the Next Market

The next market should rank on fit and access — not executive travel impressions. The Market Entry Matrix makes choices comparable before you commit GTM spend.

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Decision guides7 min read

The Moat Test: Which Competitive Advantages Survive Ten Years?

Moats erode faster than strategy decks admit. Score advantages for year ten durability — network, scale, brand, switching, regulation — before you bet the company on them.

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Decision guides7 min read

The Decision Latency Problem: How Much Does a Slow Company Lose?

Slow decisions compound — opportunities decay, costs accumulate, talent leaves. Decision Cost equals Opportunity times Delay, and most firms never measure either term.

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Decision guides7 min read

Business Resilience as Competitive Advantage, Not Insurance

Resilience is not a compliance checkbox. After shock, prepared companies capture share while rivals recover — advantage measured in quarters, not incidents avoided.

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Decision guides7 min read

The Customer Concentration Trap: How Much Revenue Is Too Much?

Large customers feel like wins until they own your roadmap, margin, and risk profile. Concentration is a strategy choice — usually an accidental one.

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Decision guides7 min read

Strategic Focus Has an Economic Value

Every additional priority dilutes completion rate and economic return. Attention Allocation is a formula leadership can measure — not a poster with seven arrows.

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Decision guides7 min read

The Three-Speed Company: Why Every Business Should Not Move at the Same Speed

Exploration, growth, and run-the-business work operate on different clocks. Forcing one cadence creates either reckless stability or paralysed innovation.

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Decision guides7 min read

The Growth Trap: When Revenue Growth Makes a Company Weaker

Revenue can rise while strategic position weakens — through bad mix, subsidised segments, and capacity that cannot compound. Growth quality beats growth rate.

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Decision guides7 min read

The One Dollar Allocation Problem: Where Should a Company Invest Next?

Every dollar can grow, defend margin, reduce risk, retain talent, or return to shareholders. Without a framework, allocation follows the loudest queue.

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Decision guides7 min read

Pricing Power: How Do You Know When Customers Will Pay More?

List price is a lagging indicator. Pricing power shows up earlier in switching costs, scarcity, bundle depth, and trust — if you measure the signals.

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Showing 12 of 98 posts

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