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Thinking

Hold the picture before you rank the tools.

Understand the situation. Structure the decisions. Rank what should move first. Technology comes after those three — if it comes at all.

UNDERSTANDSTRUCTUREPRIORITIESHOLDSTHEN, MAYBE
Fig. IThree holds. A bar. Then, maybe, a tool.

02 Sequence

The order is the discipline.

Reverse it and you will spend a year searching for a use that justifies a purchase. Keep it, and the first move can be small enough to be real.

ORDERUNDERSTANDFIRSTDEFINETHENTECHNOLOGYLATERDEFAULT STACKRARELYMODEL ALONENOT ENOUGHA STANCE, NOT A SCORE
Fig. IIA stance about order — not a score against other firms.
CONVERSATIONFIRST MOVE
Fig. IIIThe conversation is the first artefact.

A conversation

Bring a situation that does not fit a playbook.

If the next move is unclear, the first artefact is a reading — not a catalogue.